Kangarooster

A great survey was released this week in the UK and it backed up the results of a survey I did at Totaljobs 4 years ago. Bad recruitment practices hit a companies balance sheet.

Treat jobseekers badly and guess what; they won’t refer the job to others, they will talk badly about you as an organisation and worst of all they will be less inclined to buy your company’s products or services.

The Survey by Capital Consulting high lights that One in four jobseekers have been badly treated by a prospective employer.

• 53% of job seekers will not purchase products and services if they have been badly treated
• 55% tell at least three people about their bad experience

So you spend all that money  marketing and  building a brand, HR invest in building an employer brand and at the point of ‘purchase’ they get a poor experience.

The study by Capital Consulting indicates that companies are not handling the recruitment process as well as they could, with one in four job seekers saying they have been badly treated when applying for a job.

So what are the key results;

• 31% of people tell between three and five people about their bad experience, and 24% of people tell more than six people. A very vocal 10% tell more than ten others, and 1% will go as far as venting their spleen on the Internet by blogging about their bad experience.
• 53% of job seekers actively avoid buying products and services from a company that treats them poorly, with almost a quarter of those (23%) declaring that they will never purchase any product or service from the company again, even if it means going without.

So at a time when more businesses need to attract more talented workers than ever, companies are alienating exactly thise people they so desparately need. 

So what are the issues that upset the jobseeker:

• One in two (53%) people were aggrieved that no reason was given for not being offered the job. 
• 51%of people said the lack of feedback following an interview was their main irritation.  
• Almost half (49%) of all job seekers find the lack of acknowledgment of their application the most annoying part of the recruitment process
• 34% say they are asked irrelevant or stupid questions at interview
• 30% are asked to do irrelevant tests
• 26% of job seekers don’t like dealing with third parties and recruitment agencies – men (30%) dislike this more than women (20%)
• 32% of people say they are sent details for jobs that do not meet their skills or salary expectations.

So poor communications, poor interviewing techniques, 3rd parties and lack of relevency all seem to be key issues. Those who read our blog at Kangarooster know these issues are our passions.

So great research…but will boardrooms listen…the jury is still out.

The Rooster

This entry was posted on Wednesday, March 21st, 2007 at 11:53 am and is filed under Arbeidsmarktcommunicatie, PR en media, Internationaal, Online recruiting, English. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

A great survey was released this week in the UK and it backed up the results of a survey I did at Totaljobs 4 years ago. Bad recruitment practices hit a companies balance sheet.

Treat jobseekers badly and guess what; they won’t refer the job to others, they will talk badly about you as an organisation and worst of all they will be less inclined to buy your company’s products or services.

The Survey by Capital Consulting high lights that One in four jobseekers have been badly treated by a prospective employer.

• 53% of job seekers will not purchase products and services if they have been badly treated
• 55% tell at least three people about their bad experience

So you spend all that money  marketing and  building a brand, HR invest in building an employer brand and at the point of ‘purchase’ they get a poor experience.

The study by Capital Consulting indicates that companies are not handling the recruitment process as well as they could, with one in four job seekers saying they have been badly treated when applying for a job.

So what are the key results;

• 31% of people tell between three and five people about their bad experience, and 24% of people tell more than six people. A very vocal 10% tell more than ten others, and 1% will go as far as venting their spleen on the Internet by blogging about their bad experience.
• 53% of job seekers actively avoid buying products and services from a company that treats them poorly, with almost a quarter of those (23%) declaring that they will never purchase any product or service from the company again, even if it means going without.

So at a time when more businesses need to attract more talented workers than ever, companies are alienating exactly thise people they so desparately need. 

So what are the issues that upset the jobseeker:

• One in two (53%) people were aggrieved that no reason was given for not being offered the job. 
• 51%of people said the lack of feedback following an interview was their main irritation.  
• Almost half (49%) of all job seekers find the lack of acknowledgment of their application the most annoying part of the recruitment process
• 34% say they are asked irrelevant or stupid questions at interview
• 30% are asked to do irrelevant tests
• 26% of job seekers don’t like dealing with third parties and recruitment agencies – men (30%) dislike this more than women (20%)
• 32% of people say they are sent details for jobs that do not meet their skills or salary expectations.

So poor communications, poor interviewing techniques, 3rd parties and lack of relevency all seem to be key issues. Those who read our blog at Kangarooster know these issues are our passions.

So great research…but will boardrooms listen…the jury is still out.

The Rooster

This entry was posted on Wednesday, March 21st, 2007 at 11:53 am and is filed under Arbeidsmarktcommunicatie, PR en media, Internationaal, Online recruiting, English. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.