Kangarooster

So another series of Blogs that adopt a “musical” analogy. In the last month I have been training the staff in a UK recruitment advertising agency. One of the areas covered is to look back at at where we have been to look forward to the future

At 47 years of age there is a lot to look back on!! But it also highlighted to me that at one level we have come so far and yet at another little has changed.

So in this series I will give a Rooster’s potted history of the last 27 years and some observations on this period. Usually for me I will inject some humor into this. At least, my sense of humor.

So where to begin; one upon a time a wide-eyed fool walks into to the office of the Thomson Corporate for a job in Classified Sales, having sent much of the previous 4 years as a punk, in squats and running a fanzine called Alternative Music. So suit on and spiky hair straight, safety pins out, in I walk. Interesting questioning technique!!! asked to sell an ash tray, yes Geraldine O’ Conner I’ll never forget. So the ash tray and got the job. Corporate Life here I come.

2 weeks training and AIDA (Attention, Interest, Desire, Action), sound like a punk song, I am assigned to sell Recruitment Advertising on Construction News or as my father who was a builder would call it “Jackers Journal”. At this point I felt a level of fear never felt before. I walk from the traing room to my desk, through a sea of smiling faces, I sit at the desk, my client base in a box, on index cards allocated alphabetically. I’m meant to pick the phone up and sell, oh my god, the silence is deafening, they are all listening, they are waiting for me to pick the phone up, they will listen, they will laugh… I’ll wait for the coffee break, no one around. I made the call and started a 27 year love affair with this industry.

Lesson 1: Don’t worry about what others might think since most of us are in the same boat. Today I speak at recruitment conferences around the globe and every single time I’m still petrified, but like that first sales call once you take the step there is no going back.

Much like what has happened in recruitment, we are electronic, there is technology, there is no going back.

Next time, the client, the ad, the printer and where’s the money made then.

This entry was posted on Monday, March 19th, 2007 at 10:16 pm and is filed under Arbeidsmarktcommunicatie, English. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

So another series of Blogs that adopt a “musical” analogy. In the last month I have been training the staff in a UK recruitment advertising agency. One of the areas covered is to look back at at where we have been to look forward to the future

At 47 years of age there is a lot to look back on!! But it also highlighted to me that at one level we have come so far and yet at another little has changed.

So in this series I will give a Rooster’s potted history of the last 27 years and some observations on this period. Usually for me I will inject some humor into this. At least, my sense of humor.

So where to begin; one upon a time a wide-eyed fool walks into to the office of the Thomson Corporate for a job in Classified Sales, having sent much of the previous 4 years as a punk, in squats and running a fanzine called Alternative Music. So suit on and spiky hair straight, safety pins out, in I walk. Interesting questioning technique!!! asked to sell an ash tray, yes Geraldine O’ Conner I’ll never forget. So the ash tray and got the job. Corporate Life here I come.

2 weeks training and AIDA (Attention, Interest, Desire, Action), sound like a punk song, I am assigned to sell Recruitment Advertising on Construction News or as my father who was a builder would call it “Jackers Journal”. At this point I felt a level of fear never felt before. I walk from the traing room to my desk, through a sea of smiling faces, I sit at the desk, my client base in a box, on index cards allocated alphabetically. I’m meant to pick the phone up and sell, oh my god, the silence is deafening, they are all listening, they are waiting for me to pick the phone up, they will listen, they will laugh… I’ll wait for the coffee break, no one around. I made the call and started a 27 year love affair with this industry.

Lesson 1: Don’t worry about what others might think since most of us are in the same boat. Today I speak at recruitment conferences around the globe and every single time I’m still petrified, but like that first sales call once you take the step there is no going back.

Much like what has happened in recruitment, we are electronic, there is technology, there is no going back.

Next time, the client, the ad, the printer and where’s the money made then.

This entry was posted on Monday, March 19th, 2007 at 10:16 pm and is filed under Arbeidsmarktcommunicatie, English. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.