Where should recruitment sit in the organisation? part 3
So in the final part of this series, where do I believe recruitment should sit in and organisation?
For me the answer should be simple, where the organisation has significant hiring needs to justify a stand alone team, then this should report into Marketing with a strong dotted line into HR.
For a medium sized company with one recruiting professional in-house it should sit in HR with a very strong dotted line into Marketing.
With organisations without in-house recruiting professionals this function should be handled by an HR generalist and therefore left within the HR function. But ensure that this individual gets some recruitment-related training.
So why Marketing? Well, to me recruitment today is Marketing, when you look at the core attributes:
- Research consumer/jobseeker opinions of the organisation
- Identify the values, attritutes, positives, and message that reflect both reality and resonate with the audience
- Build the brand
- Identify the channel to the candidates
- Create the message and attract- reflecting both the audience and the channel/medium
- Manage the response- treat the jobseeker as if they are consumer
- Build a two way relationship with those candidates you may wish to hire in the future
- Sell- yes the interview is as much a sell as it is an interview. It is a 2-way sales process, they sell to you and you sell to them
- Close- yes again you need to close, get them to commit
- For those that don’t make it look after them, they may be a customer or future customer. Or simply remember they are people and therefore deserve your respect
So to me recruitment is about a skill and competency set that already exists in the marketing function; therefore why re-invent the wheel?
But ultimatly in an organisation there should be alignment between the Corporate goals of finding great talent and the internal key functions; HR, Marketing and Corporate Affairs.
Getting these functions working together and you can have a great recruiting team!
The Rooster