The time has come today..
So after years and years of being told, bullied and on occasion even blackmailed by my peers to get of my finger out and write some thing, I have finally got my blog up. I have finally arrived, better late than never. Hm
Last week in Amsterdam I was involved with 2 events; the ERE Global Conference and the launch on Thursday of my new venture, Kangarooster.com. A busy week…
By the way, the title of this blog comes from a great track by a late 60’s psychedelic funk outfit called the Chamber Brothers. This is a warning because those who read this blog in the future should understand that whilst I am passionate about recruitment which I have been in for 27 years, my love is music and therefore regular references to bands, gigs and songs can be expected.
The ERE event was great, over 140 delegates and double last years event. A big thanks to David Manaster and the team for supporting Alan Whitford and myself in putting the event on. A big risk but one which we all believe has paid and will pay off.
Next years event is already being planned and we will let you all know when and where soon.
So for those who won’t be at the conference which is kinda most of the world I will post a link to my presentation. The theme, hm Cathedrals to hope….we went to the Cathedral in the Middle Ages to find hope, today we create new Cathedrals to give people hope… the Moscow Metro and Grand Central both give an experience to millions who travel through to and from work.
In Moscow’s case it was a way to highlight the glories of the revolution but also to offer the workers of Moscow a glimpse of a better future. The shopping mall is hope to millions every day and we want and get immediate gratification.
So I my view a new Cathedral to hope is the jobboard!! Yes I know I’m pushing it BUT every day millions of people go to jobboards seeking and for many seeking in hope. They find hope, a job, and they seek immediate gratification through the “promiscuous digit” every recruiters nightmare… The WHAT? I hear you ask.
Well, the “promiscuous digit is the finger that hovers over the mouse and hits Apply whenever a job appears. Before even reading the job offer, before deciding if they are suitable or not. The application is gone, and the recruiter is confronted with CV spam.
Those who seek then see their CV go into the virtual world never to hear a word again, so they apply again and again hear nothing. Today this happens to millions who seek hope and they continue to apply and seek because it is easy and we never create the time for them to think “am I really right for this?”.
Recent research in the US from John Younger at Accolo indicated that up to 94% of those applying electronically never get response. Other research from Gerry Chrispin at CareerXroads has put the figure at 50% plus. Whatever the figure, it is too high. Respect, dignity and common sense should tell us this.
One more thought of which more in my next blog. Every jobseeker is a consumer and every consumer is a jobseeker. Those you ignore as a jobseeker today may not buy your product or service tomorrow.
MORE OF THE IMPACT NEXT.